Content Personalization
Create and manage personalized content experiences
Audience Segments
Enterprise Customers
Large organizations with 1000+ employees
Criteria:
- • Company size > 1000
- • Industry: Technology, Finance, Healthcare
- • Annual revenue > $100M
Last updated 6/15/2023
Startup Founders
Early-stage startup founders and decision makers
Criteria:
- • Company size < 50
- • Industry: Technology
- • Funding stage: Seed to Series A
Last updated 6/14/2023
Marketing Professionals
Marketing managers and content strategists
Criteria:
- • Job title contains: Marketing, Content, Digital
- • Department: Marketing
- • Seniority: Manager or above
Last updated 6/13/2023
A/B Tests
Product Page Headlines
Running 6/1/2023 - 6/30/2023
Control
125 conversions
1.0% rate
Variant A
150 conversions
1.2% rate
Winning Variant: Variant A
Email Subject Lines
Completed 5/15/2023 - 6/15/2023
Control
250 conversions
1.0% rate
Variant B
280 conversions
1.1% rate
Winning Variant: Variant B
Personalization Rules
Industry-Specific Content
Show industry-specific case studies and testimonials
Conditions:
- • User industry matches segment industry
- • Content type is case study or testimonial
- • Content has matching industry tag
Actions:
- • Prioritize industry-specific content in recommendations
- • Add industry context to content previews
- • Show industry-specific CTAs
Role-Based Navigation
Customize navigation based on user role
Conditions:
- • User role is defined
- • User has specific permissions
- • Content is role-relevant
Actions:
- • Show role-specific menu items
- • Highlight role-relevant features
- • Filter content by role relevance
Engagement-Based Recommendations
Recommend content based on user engagement history
Conditions:
- • User has engagement history
- • Content matches user interests
- • Content is within engagement timeframe
Actions:
- • Show similar content recommendations
- • Highlight previously engaged content types
- • Suggest next best content